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Ralph Meola

Keith Bellamy

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Transforming e-Commerce

Promise 1 -- Getting you started

There is no way of determining how many budding entrepreneurs start to set up their own e-Commerce business but give up before they ever manage to attract a potential customer, let alone manage to sell a single item.  As Thomas Edison said, "Innovation is 1% inspiration and 99% perspiration!"  When you join the New Wave Program, you bring the inspiration and we help reduce, but sadly never eradicate, the perspiration.

The model below identifies the key stages that we have discovered, through hard experience, every on-line retailer needs to go through if they are to see light of day on the Internet.  Our experience will help you to move through these stages far more rapidly, and to avoid the potential pitfalls that lie in your path.



The e-Commerce set-up chain
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