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To do a common thing, uncommonly well, brings success
-- H.J. Heinz
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Internet retailing is at a crossroads. The "killer app" of the Internet has failed to meet the lofty expectations that were made of it. The reasons for this are driven by a number of modern myths including the beliefs that:
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all it takes to be successful at Internet retailing is a good idea and a "geek" to put a web-site together;
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bigger faster, smarter search engines will overcome the problems of customers being able to find what they want;
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retailing is a mechanistic process rather than a "value" experience for most customers; and
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value equates solely to lowest price possible.
The New Wave Services' approach to Internet retailing is holistic and integral, transcending what exists today to create an environment where technology, mindsets and culture evolve to allow the original predictions for Internet Retailing to become reality. New Wave will:
- enable retailers to establish professional sites with the levels of support necessary to become fully competitive;
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create an approach to promoting retailers that maximizes the flow of quality customers through their sites;
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establish a platform that allows retailers to provide appropriate levels of service in support of their customers' shopping needs;
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develop mechanisms that increases the "intelligence" available to customers converting them into informed purchasers; and ultimately
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create the "one-stop" online retail experience that is mutually beneficial to both retailers & customers alike.
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We are seeking retail partners to join us in transforming e-Commerce to realize the promise of the Internet
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