You manage to attract potential customers to your site and what do they find? Is it an up to date representation of the products you are selling at current prices? Or is it last week’s, last month’s or a snapshot from some dark and distant time when you last managed to update your catalog? As you will have discovered in establishing your e-Retail business preparing and positioning your products to make them attractive to purchase is a time consuming process. Keeping your catalog up to date is an essential feature of the successful e-Retail business.
Some of the pitfalls that you might encounter in maintaining your catalog include:
- posting inaccurate details and prices for your products;
- not presenting the products in their best light;
- being hit with peaks of activity as seasons change and especially around holiday times; and
- not responding to changing market conditions (who wants umbrellas during a drought – unless they are at reduced prices?).
As a New Wave Program Member, your catalog will be established using “standard templates” making it possible for you or your staff to make updates with the minimum of confusion. If requested, we will “proof read” your updates before they are published providing an external perspective that can get lost when under pressure. At times of “peak” activity, we can provide you with interim resources to smooth the workload. Finally, as part of our working partnership we will conduct regular reviews of the catalog making sure that it meets the quality expectations that you set for your business.
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